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Business Details
28 Years
experience
Your Trusted Partner for Video Production Solutions
Founded in 1998, Hatpost is a Chicago-based visual content creation company that helps organizations achieve their communication goals through impactful storytelling. Our team combines the agility of broadcast journalism with the creative excellence demanded by corporate and agency clients. We specialize in commercials, brand documentaries, marketing videos, and live-event productions, delivering scalable solutions from small crews to large-scale projects.

With decades of collective experience, our award-winning team prioritizes client needs, consistently meeting deadlines and budgets while maintaining a collaborative, enjoyable approach to production.
Services
Commercials Brand Documentaries Marketing Videos Training Videos Live-Event Videos Editing Services Social Media Content Photography Drone Videography Event Coverage
Details
  • Year established: 1998
Highlights and features
  • We have over 25 years of experience in professional video production.
  • Our team combines broadcast journalism agility with creative excellence.
  • We deliver scalable productions from small crews to major commercials.
  • Award-winning work recognized across international markets.
  • We prioritize client needs with on-time, on-budget execution.
What people say
Award-winning quality Professional execution Creative excellence On-time delivery Global experience
Services
Commercials
We create engaging commercials that capture brand essence and drive audience action. Our team handles concept development, production, and post-production for broadcast and digital platforms. With experience in major campaigns, we deliver high-impact ads that meet brand messaging goals while adhering to strict timelines and budgets.
Brand Documentaries
Our brand documentaries combine storytelling with strategic messaging to showcase organizational values and achievements. We produce in-depth narratives for internal and external audiences, using cinematic techniques to highlight company culture, product development, or community impact. Clients receive polished, emotionally resonant content for marketing and training purposes.
Marketing Videos
We develop targeted marketing videos optimized for digital platforms and social media. Our team creates content ranging from product showcases to customer testimonials, focusing on engagement metrics and conversion goals. Services include scriptwriting, talent coordination, and platform-specific optimization to maximize campaign effectiveness.
Drone Videography
Our FAA-certified drone operators capture dynamic aerial footage for commercial and documentary projects. We provide cinematic perspectives for real estate, event coverage, and location scouting using professional-grade equipment. All operations comply with federal regulations while delivering high-resolution visuals for broadcast and digital use.
Live-Event Videos
We specialize in capturing live events from corporate conferences to entertainment productions. Our multi-camera crews produce broadcast-quality recordings for post-event distribution. Services include real-time editing, streaming support, and post-production highlights packages tailored to client distribution needs across all media platforms.
People
Gabriel Hatfield
Founder and Director
Gabe founded Hatpost in 1997 and directs all creative operations. As Director of Photography, he shoots for major networks while overseeing project strategy and client relations.
David McClain
Executive Producer
David has led international productions across 20+ countries since joining in 1998. He manages large-scale projects and post-production workflows, ensuring quality delivery across all client engagements.
Brian Goad
Lead Editor
Brian joined Hatpost in 2002, serving as Senior Editor and technical director. His award-winning work spans editing, directing, and photography, with expertise in broadcast standards and digital workflows.
Questions
What types of video production services do you offer?
We produce commercials, brand documentaries, marketing videos, training content, live-event coverage, and social media materials using professional-grade equipment and experienced crews.
How long has Hatpost been in business?
Hatpost was founded in 1997 by Gabriel Hatfield and has delivered professional video production services for over 25 years.
Do you work with international clients?
Yes, our team has produced projects in over 20 countries with experience handling cross-border logistics and multilingual production requirements.
What makes your team different from other production companies?
Our combination of broadcast journalism experience, creative excellence, and client-focused approach ensures efficient delivery of high-impact visual content tailored to specific brand needs.
Can you handle both small and large-scale productions?
We specialize in scalable productions from solo operator assignments to full-service commercial shoots with complete production support.