Business Details
8 Years
experience
Creative Video Production Services in Laguna Beach
IDR Productions is a creative agency specializing in strategic video content creation, media buying, and brand storytelling. With over two decades of experience, we combine creative ideation with data-driven methodologies to produce end-to-end video solutions that foster innovation and drive conversions. Our team of industry experts excels in content marketing, cinematic production, and multi-channel media planning, serving clients nationally and internationally.We prioritize client collaboration, leveraging deep market insights to humanize brands and connect with target audiences. Our proven track record includes award-winning campaigns for Fortune 500 companies and emerging brands, delivered with transparency and a commitment to measurable results.
Services
Video storytelling
Brand building
Product selling
Lead generation
Media buying
DRTV production
Social media videos
Testimonial campaigns
Details
- Year established: 2018
Highlights and features
- We offer 20+ years of experience in video production and DRTV campaigns
- Our team integrates creative storytelling with data-driven media buying strategies
- We provide end-to-end production services under one roof
- Our work has generated 49% faster revenue growth for client businesses
- We combine cinematic quality with measurable marketing outcomes
What people say
Successful campaign
Within budget
Creative team
Industry experts
Quality work
Services
Video storytelling
Our video storytelling service creates emotional connections between brands and audiences through cinematic narratives. We craft compelling stories that humanize businesses and drive customer engagement. By combining creative direction with strategic marketing insights, we produce content that transforms brand messages into memorable experiences.
Brand building
We develop comprehensive brand-building campaigns that establish market presence and customer loyalty. Our approach combines visual identity development with strategic messaging to create cohesive brand experiences. Through multi-channel content delivery, we help businesses maintain consistent brand representation across all touchpoints.
Product selling
Our product-selling videos combine persuasive storytelling with clear calls-to-action to boost conversion rates. We create visually engaging content that highlights product benefits and differentiators. By integrating SEO best practices, we ensure these videos maximize online visibility and drive measurable sales outcomes.
Media buying
Our media buying service optimizes advertising ROI through data-driven channel selection and strategic placement. We combine market analytics with creative expertise to develop integrated media plans. This approach ensures maximum audience reach while maintaining brand consistency across digital and traditional platforms.
DRTV production
We produce high-impact DRTV campaigns that combine entertainment with persuasive sales messaging. Our team handles all aspects from concept development to production execution. These long-form commercials are designed to educate viewers and generate direct response while maintaining broadcast-quality production standards.
People
Kelly Burke
President & Creative Director
With decades of experience in video production and DRTV, Kelly Burke leads IDR Productions as Creative Director and Executive Producer. She has worked with major brands like Henry Repeating Arms and Enova Financial, combining creative vision with sales expertise to deliver successful campaigns.
Tiffany Jackman
Junior Video Editor / Drone Op
Tiffany Jackman brings creative talent to IDR after traveling in Europe and Australia. With a BA in Mass Media, she specializes in video editing and drone operations. Her attention to detail and passion for visual storytelling contribute to IDR's production quality.
Shana Yurko
Producer & Editor / Drone Op
Shana Yurko combines a go-getter attitude with creative expertise as a producer and editor at IDR. With a BA in Broadcast News, she excels in content creation and production execution. Her versatility spans behind-the-lens work and post-production editing.
Miranda Burger
Marketing Assistant
Miranda Burger contributes to IDR's marketing efforts with her communication expertise. Holding a BA in Communication Studies, she focuses on content development and brand storytelling. Her creative approach supports IDR's client-focused marketing solutions.
Questions
What types of video production services do you offer?
We provide full-service video production including brand storytelling, DRTV commercials, social media content, testimonial campaigns, and media buying strategies tailored to client objectives.
How do you ensure video content drives sales?
Our approach combines strategic storytelling with data-driven marketing insights to create emotionally engaging content that highlights product benefits and includes clear calls-to-action.
What industries do you work with?
We serve diverse sectors including consumer goods, financial services, health & beauty, and entertainment, with experience creating award-winning campaigns for both established brands and emerging companies.
What is your production process?
Our process includes strategic planning, creative development, production execution, and post-production editing, with continuous client collaboration to ensure alignment with brand goals.
How do you measure campaign success?
We track key metrics like conversion rates, engagement levels, and ROI while providing detailed analytics reports to demonstrate the impact of our video marketing efforts.
Videos
