Business Details
13 Years
experience
Award-Winning Video Production Services in Dallas, TX
Founded in 2013, The Well is a Dallas-based video production agency led by Emmy Award-winning creative professionals. Our team brings decades of combined experience in dynamic storytelling, having worked with major sports franchises like the Dallas Mavericks and produced content for national networks including Fox Sports and NBC Sports. We specialize in commercials, in-game content, corporate media, and original series, leveraging our regional and national production connections to deliver impactful visual narratives.Our approach prioritizes client collaboration, technical excellence, and innovative storytelling techniques honed through years of industry leadership. With a track record of award-winning work and partnerships with industry leaders, we remain committed to transforming creative ideas into compelling visual experiences that resonate with target audiences.
Services
Commercials
In-Game Content
Corporate Content
Original Series
Details
- Year established: 2013
Highlights and features
- Award-winning team with 3 Emmy Awards and 20+ years of storytelling expertise
- Proven track record with major sports franchises like the Dallas Mavericks
- Full-service production capabilities from concept to final delivery
- Regionally connected team with national production network access
- Client-focused approach prioritizing creative collaboration and technical excellence
What people say
Most creative, and talented individuals
Services
Commercials
We produce high-impact commercial content for broadcast and digital platforms. Our team creates compelling narratives that enhance brand visibility and engage target audiences through professional cinematography, editing, and storytelling techniques. Clients benefit from our industry expertise and production resources to deliver polished advertising campaigns that meet specific marketing objectives.
In-Game Content
Specializing in live sports production, we create dynamic in-game content for arenas and broadcast networks. Our services include real-time video production, instant replay systems, and interactive fan experiences that enhance game-day atmospheres. With deep sports industry connections, we deliver technically sophisticated content that meets the fast-paced demands of live event coverage.
Corporate Content
We develop professional corporate video solutions for internal communications, training, and brand storytelling. Our team produces polished presentations, executive messaging, and company culture showcases that maintain consistent brand identity. Clients receive tailored content that effectively communicates business objectives to employees and stakeholders.
Original Series
Creating engaging original programming for digital platforms and broadcast distribution. We handle concept development through post-production to deliver unique content that builds audience engagement. Our team combines creative vision with technical expertise to produce series that stand out in competitive media landscapes while maintaining production quality standards.
People
Cash Sirois
CEO | President
Emmy Award-winning creative leader with 20+ years in sports media. Former Dallas Mavericks Creative Director who founded The Well in 2013 after successful sports broadcasting career in Miami and Dallas.
Shannon Berend
Director of Production
28-year TV production veteran with Fox Sports Southwest Emmy Awards. University of North Texas graduate specializing in documentary production and sports content with deep DFW market knowledge.
Andy Ritter
VP | Head of Production
30-year video production expert with regional sports network experience. Former NBC Sports executive producer known for automotive industry connections and cross-country production expertise spanning multiple states.
Madigan Minihan
Director of Content and New Media
Texas State University graduate leading digital content strategy. Former SXSW intern who transitioned from internship to leadership role, managing new media initiatives and serving as the team's technical operations specialist.
Questions
What types of video production services does The Well offer?
We specialize in commercials, in-game sports content, corporate media, and original series production with professional-grade storytelling and technical execution.
What experience does The Well's team have?
Our Emmy Award-winning team collectively holds 80+ years of production experience, including work with major sports leagues, Fox Sports, and NBC Sports Group.
What areas does The Well serve for production projects?
While based in Dallas, we work with clients nationwide through our established network of production professionals across multiple states.
Videos
